Anyone in Silicon Valley, the Venture Capital Industry, or the entrepreneur community worldwide will tell you how important it is to be able to Elevator Pitch your idea. Aileen Pincus describes Elevator Pitching as a skill every businessperson needs to be able to sell one’s business to others. Then business came in and co-opted the term. Hence, the “Elevator Pitch” was born to sell a screenplay idea in 30-seconds. If you’ve been to LA, you know that in such a flat city, those would have been extremely short elevator rides. Screenwriters would hang out in the lobbies of LA’s chicest hotels hoping to bump into a studio executive, share an elevator ride, and pitch their script ideas to the captive audience. It started in… you guessed it… an elevator.Īccording to Chris Westfall, the term has its origins in Hollywood.
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